How do I get more listings?
Written By: admin on June 29, 2009
One Comment
I am a knew real estate agent. I am already mailing to expireds. I want to know how do I get more listings. Such as HUD or Reo's. Or how would I go about build a relationship with a builder? Or any other suggestions you may have?
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YES FOR ONLY $1,500.00 YOU TOO CAN SELL REAL ESTATE! This is the fantastic lie all realtors are told! Yes, for $1,500.00 you can take classes (at least that’s the cost in Birmingham, Alabama) to learn everything you need to get your license, but not much on what it really takes to sell homes.
Most experienced agent do not want to bother with newer agents. When I first started, over a year ago, I was with a different company (Birmingham’s largest real estate company at the time) and I remember asking some of the older agents for help. While a few would help, for the most part, I was told, you just got your license, you should know what you’re doing. Now I’m with Keller Williams Realty, North America’s fastest growing realty company, and since it is the only realty company with profit sharing, every agent in the office has a financial gain in how well that office does, so everyone is more then willing to help out, but more on Keller Williams later.
First we will talk about what it takes to be a realtor, then we will talk cost – for if you do not have what it takes, you will be throwing money away, no matter what the cost is. If you have what it takes, it is well worth the cost!!!
You should be out-going, not worried to talk with strangers you meet in the mall, stores, etc. You can’t get all bummed out with rejections, trust me, you will get allot of rejections in this line of business. You also need to be a excellent teacher as well as a excellent listener. And most of all, if you can remain cool when the world around you is going to pieces, you will make a excellent realtor.
If you read some of the questions and answers from Yahoo, you will see EVERYTHING is the realtor’s fault, and allot of times, this is right, not because realtors are terrible people or trying to pull something (although some do). It is because the realtor did not take the time to clarify to the Buyer/Seller how it all works, then if something goes incorrect the client has no clue and feel they have been cheated.
Also, before I forget, EVERY realtor, works for a Broker, that is just how it works, but you will learn that in realty school. In Alabama you can not be a Broker until you been an agent for at least two years
COST
My first year I invested a total of $5,000.00 (Spread out over the year) over and above the cost of my classes and I only pulled in $3,000.00. For a total net income of minus $2,000.00 plus or minus a few hundred. This year, so far, I spent $2000.00 and made, to date $30,000.00. Next year I plot on doing even better!
As you can see, it cost money, but the rewards, well, they speak for them self!
Most real estate companies have what is called OT time (Opportunity Time). The way this works is, you are the agent of the day. You sit in the office and answer the phone. You mostly end up setting up showings for other agents listings, but if a call comes in with someone looking to sell or buy a home, you get that lead, remember, it is only a lead, it is up to you to turn in into a sale or listing. This is only an OK way to get clients. The BEST way is through marketing yourself. That is mainly where the bulk of my budget goes, to marketing myself.
If you remember earlier, I said each Keller Williams agent has a stake in how well the office does, I reckon, most Keller Williams agents are helping other people not just because of the profit sharing, but because this is just the type of people Keller Williams attracts! Keller Williams culture and belief is
WI4C2TS
W – Win-Win – or no deal ( make it a winning deal for everyone)
I – Integrity – Do the right thing
C – Commitment – In all things
C – Communication – Seek first to know
C – Creativity – Thoughts before results
C – Customers – Always come first (This one I truly believe in)
T – Team Work – Together Everyone Achieves More (another one I truly believe in)
T – Trust Starts with Honesty
S – Success – Results through people
Keller Williams has some FANTASTIC in house training on how to get listings and market yourself, just to name two of its many classes. Best of all, if offers passive income through profit sharing!
Real estate is not for everyone, but it is a excellent business to be in, and yes, it is not a job, nor truly a career, it is a business you need to work and grow. Right, you work for a broker, but you work as an independent. Most Brokers could care less if your selling or not, you pay a fee just to be in the office on top of your commission splits, so the brokers are not loosing any money on you. The most common split is 60/40 – you keep 60 and the broker gets 40. Some companies will let you keep 95 to 100%, but the monthly fee is like $1000.00. Each office is different. Keller Williams offers 70/30 splits for new agents, (Monthly fee, called a desk fee is $30.00- once again each office is different) then after you paid a set dollar amount for the year ($19,500.00 for my office) then you get to keep 100% for the rest of your anniversary year. You can, but start off at a 90/10 split, BUT then you must guarantee to pay that set amount. So for me, If I took the 90/10 split and only earned enough to have paid $17,500.00 in commissions to my office, at the end of my anniversary year, I would have to write a check to Keller Williams for $2,000.00. It is for this reason a 90/10 split is not recommended for newer agents, in fact, some Keller Williams brokers will not let new agents get the 90/10 split for that very reason.
Interview with Keller Williams Realty
The only real estate company that offers profit sharing
FANTASTIC company to work for, FANTASTIC training on how to market yourself, in any market.
If you would like more info on a career with Keller Williams Realty, go to my web page http://www.pauld-kw.com and on the top you will see "Sell a Property" Click on that, then click on "A career with Keller Williams" I reckon you will be very impressed. You can also e-mail or call me and I will be more then pleased to talk to you about Keller Williams or send you some more information. pauld-kw@hotmail.com
BEST of luck with your new career!